NEW YORK — Donata Minelli has been named chief executive officer of Adam Lippes.

This story first appeared in the May 28, 2014 issue of WWD. Subscribe Today.

Prior to this, Minelli had been serving as an adviser to Lippes, who relaunched his brand last year after a one-year absence during which he bought his name back from Kellwood Co. Until now, Lippes had been both ceo and creative director.

“In launching Adam Lippes, I knew that partnering with a talented and seasoned manager was a non-negotiable,” Lippes said. “In the 18 months we have been working together, Donata has been instrumental in the structure, organizational processes and distribution of the brand.”

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Minelli started her career specializing in brand launches at Marzotto SpA, Ittierre SpA and Aeffe USA. She also played an instrumental role in the early growth of the Yigal Azrouël brand, which she joined in 1998 and left as ceo in 2013.

Since its rebirth, Adam Lippes has built a wholesale network of nearly 100 stores worldwide, including Neiman Marcus and Bergdorf Goodman, Kirna Zabête, Net-a-porter and

“Adam is a very special creative talent who has a clear point of view and a gift of being able to articulate that vision,” Minelli said. “In a short period of time, we have laid a very strong foundation for growth, which starts with a passionate and capable team and is followed through at the retail level with a collection that we are all proud of, with quality and consistency being intrinsic in the company ethos.”

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