JOINING THE PACK: Missoni on Tuesday became the latest Italian brand to combine its men’s and women’s shows, with the first coed runway show to be held in September here for the spring 2018 collections.
The show, which will take place on Sept. 23, will mark the 20th anniversary of Angela Missoni’s creative direction. The company will host a celebratory evening event the same day.
Reached by phone, the Missoni company declined to comment further on its decision to combine the two shows.
In making the move, Missoni is following many of its peers. While Gucci, Jil Sander, Etro and Bottega Veneta will show both their men’s and women’s spring 2018 lineups in September, Dsquared2, Damir Doma and Diesel Black Gold will host coed spring shows in June, at Milan Men’s Fashion Week.
Last April, Missoni revealed its men’s wear collaboration with Parisian streetwear brand Pigalle. The men’s wear capsule collection will be available this month exclusively at Colette in Paris, Dover Street Market in Tokyo’s Ginza district and Pigalle stores in Paris and Tokyo.
In March, Missoni Surface Conversion, a project aimed at supporting contemporary artists, presented Kreëmart “Salotto Angela Missoni,” an immersive and intimate exhibit within the brand’s Madison Avenue boutique. The space, which reflected the personal and artistic aesthetics of Angela Missoni, displayed works by a range of artists, including Marina Abramović, Juergen Teller, Ryan McNamara and Mickalene Thomas. The first three days of the exhibit also featured an ephemeral performance piece by artist Romina De Novellis, in which she unraveled an installation she created from 20,000 meters of red Missoni yarn, reminiscent of a nest or cage, depending on the viewer’s point of view. The “Salotto” is a collaboration with Kreëmart, which was founded by Missoni’s longtime friend and art adviser Raphael Castoriano, who marries art and sugar in immersive environments.