SHANGHAI — The luxury shopping destinations here are multiplying as this city prepares for the World Expo.
In April, Miu Miu will open its biggest store in Asia in the heart of the city’s premier luxury shopping district on Nanjing West Road, WWD has learned. The more than 7,500-square-foot boutique will be a retail anchor for the American-owned Shanghai Centre. The complex, which is near the Shanghai Exhibition Center and the Ritz Carlton Hotel, houses brands such as Salvatore Ferragamo, Marc Jacobs, Paul & Shark, Loro Piana and Stefano Ricci.
Tom Ford is believed to be eyeing a space next door to the new Miu Miu store. A spokeswoman for the American designer confirmed the brand is planning to open a Shanghai store but could not confirm a location.
Architect Roberto Baciocchi is designing the two-level Miu Miu boutique, which will feature gold damask interiors as well as perforated steel and cast iron accents.
This will be Miu Miu’s second store in Mainland China; its first opened last year in Shenzhen. Later this year, Miu Miu will open an even larger store at Beijing’s Village at Sanlitun development. The brand, which is owned by Prada Group, will add three more locations, at Shanghai International Financial Centre and in the cities of Guangzhou and Hangzhou. Miu Miu intends to have six stores in Mainland China by the end of the year and to expand its network even more in 2011.
A Prada spokesman said Miu Miu’s sales have been “very strong” in Greater China, posting high double-digit growth in 2009.