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On Tuesday evening, close to a hundred brides-to-be and bride hopefuls filed into Isaac Mizrahi’s West Side showroom for a meet-and-greet with the designer. The occasion? A trunk show celebrating his dress and accessory collection for online wedding retailer The Aisle New York.

This story first appeared in the June 30, 2011 issue of WWD. Subscribe Today.

The girls drank pink champagne, nibbled tiny caviar hors d’oeuvres in the shape of engagement rings (courtesy of Peter Callahan Catering) and slipped into a slew of Mizrahi’s exclusive designs for the site — peplumed, ruffled and embroidered gowns, not to mention the beribboned minaudières and baubles.

“Most brides don’t actually ever get to meet the person who designs their wedding dress like this,” said co-host Darcy Miller, editorial director of Martha Stewart Weddings, who had a display of candy-inspired decor — done for Dylan Lauren’s bridal shower — in the back. In addition to The Aisle co-founders Mark Ingram, David Yassky, Deborah Moses and Shara Levy, cake doyenne Sylvia Weinstock was in the house, signing copies of her book “Sensational Cakes.”

“Isaac and I are old friends. We’ve known each other for years,” said Weinstock, recalling how they met more than 20 years ago at the designer’s downtown shop. Mizrahi, for his part, recalled his bridal debut: the 1987 wedding of Melissa Lee Huffine and Nuno Brandolini d’Adda.

“I designed the whole wedding — the bridesmaids, the kids’ clothes. It was a big job,” he said. “I remember Oscar de la Renta was there and all these social ladies. It was terrifying.” Although his gown for Huffine was “huge, like a Sargent painting,” Mizrahi notes that this new collection, priced from $2,200 to $4,500, “strikes the balance between grandeur and modernity. I think that’s everybody’s thing, but we’re good at it.” He had even higher praise reserved for Weinstock’s designs. “I can say that, if you have the Sylvia Weinstock wedding cake,” he remarked, “you’re likely to be more fertile and stay together longer. You’ll have kids, lots of kids.”

There was one guest present, however, who wasn’t doing any nuptial scouting: Prabal Gurung, who was there to support close friend (and former WWD editor) Yassky. Still, the recent CFDA winner didn’t cross out the possibility of doing his own bridal line one day.

“I’m in no rush, but it’s an idea that’s definitely interesting,” said Gurung, who has already designed three wedding gowns for his own friends. “There are so many categories I want to get into, and bridal is one of them.”

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