MILAN — Moncler has tapped Joseph J. Barrato as president of Moncler North America.
This is a new post. President and founder of JJB Consulting LLC, Barrato consulted for Moncler for the past eight months before taking up his new position Jan. 1. He was previously president of Ralph Lauren Purple and Black Labels, and chief executive officer and president of Brioni USA.
“His appreciation for the Moncler aesthetic, coupled with his extensive experience in the luxury industry, make him uniquely qualified to lead the expansion of our Moncler North America business,” said Remo Ruffini, president and creative director of Moncler. The brand’s American operation was established four years ago. In the U.S., Moncler is available at department stores such as Barneys New York, Bergdorf Goodman and Saks Fifth Avenue and specialty stores such as Mitchells, Richards, Jeffrey New York, H Lorenzo and Blake Chicago. There is also one Moncler boutique in Aspen, Colo., which opened at the end of 2008.
Next month, Moncler will debut its new Moncler Grenoble line during New York Fashion Week.
In 2009, Moncler posted sales of 370 million euros, or $521 million at current exchange rates, a 23 percent increase compared with the previous year.
The Carlyle Group, which has a 48 percent stake in the company, is mulling a listing of the brand and is looking at expanding Moncler through the acquisition of a non-competing brand. Knitwear firm Malo — which has been in government-backed bankruptcy protection since last February, together with Gianfranco Ferré and manufacturing company Ittierre — will be sold through a public auction next month, and sources say Carlyle could be interested in integrating Moncler and Malo.