MOSCOW — An exhibit here devoted to celebrating the history of Moschino finally had its fashion moment.
Having been unwittingly scheduled amid suicide bombings and volcanic eruptions, the retrospective’s opening party was finally held April 20. Around 300 guests braved a drizzle and trudged across Red Square to GUM, where iconic Moschino dresses and window displays were exhibited along the length of the historic department store’s central arcade.
A difficult month for Russia cast a pall over the evening. The exhibit was originally scheduled to open on April 1, but the opening party was cancelled once the day was designated a national day of mourning following the March 29 suicide bombings on the Moscow subway.
The opening party was delayed until Tuesday, but top guests — including Moschino creative director Rossella Jardini — were stranded because of the flight chaos in Europe caused by Iceland’s Eyjafjallajökull volcano.
Instead, a smattering of Russian singers and actors and Moschino customers strolled the length of the majestic arcade to view the dozen installations that comprise the “Inside Moschino” exhibit.
It tells the story of the Italian house and of the design process, using elaborate window displays, larger-than-life photographs and dresses dating from the brand’s inception through to Moschino’s current spring-summer collection.
On display is the house’s renowned spoof on the Chanel suit, its hems and pockets lined with pearls. Expertly designed windows from its Milan and Paris shops bring a taste of Western Europe to Russia’s mad capital. An installation called “Pigeons,” which graced the La Rinascente department store in Milan last winter, attracted the most viewers on opening night.
Moschino maintains three shops in Russia — two in Moscow and one in Saint Petersburg.
The exhibit includes samples from Moschino’s three lines – Moschino, Moschino Cheap and Chic and Love Moschino. It runs until Friday.