HONG KONG—Moynat, the Parisian leather goods maker, just opened a shop in Hong Kong, its third worldwide and its first in Asia.

“We call it a gallery because it’s quite small. It is a little embassy in Asia. We will open little embassies around the world in key capitals so Hong Kong is the first,” said Guillaume Davin, Moynat’s president, said of the store that opened Jan. 1 in the Landmark shopping mall in Central. The boutique has a net sales area of around 200 square feet.
 
“It’s a fascinating part of the world and women are really passionate about luxury and passionate about handbags,” Davin said. The popularity of Moynat among Chinese customers — Asian clients make up 60 percent of the brand’s business in Paris and London — “shows that people are looking for brands that are a bit more discreet, a bit more mysterious,” he said. “Maybe the second generation of luxury clients like to go for more mystery. People are happy when they discover new things.”

The shop, designed by French interior designer Gweneal Nicholas, features the brand’s signature curves. Because the store is smaller than Moynat’s other locations in Paris and London, the Hong Kong shop carries just women’s bags and accessories. Davin said men’s pieces will be introduced on a rotating basis. Moynat does not come out with new collections each season though the color palette shifts with the seasons under the hand of brand’s artistic director Ramesh Nair.

Moynat, a heritage trunk maker founded in 1849 and now under the control of LVMH Moët Hennessy Louis Vuitton chairman and chief executive officer Bernard Arnault, opened its London shop last year and opened pop-up shops at Boon the Shop in Seoul, Dover Street Market in New York and Isetan in Tokyo last year. The label intends to open a second shop in Hong Kong later this year — in Harbour City in Kowloon — as well a pop-up in Macau during the spring, Davin said. Pop-up shops stay open for one to six months, depending on the agreement.

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