No. 21 is entering the Chinese market.

The upper contemporary brand founded and designed by Alessandro Dell’Acqua is opening its first boutique Saturday in Hangzhou, China, which will host the G20 summit in September. Located inside the Hangzhou Tower mall, the boutique spans more than 1,076 square feet. Featuring the brand’s concept developed by Dell’Acqua and architect Hannes Peer, with interiors inspired by Damien Hirst artworks, the banner will carry the label’s men’s and women’s ready-to-wear collections, as well as the accessories ranges.

Another store will bow in China, in Hong Kong, by the end of the year.

No. 21 made its retail debut in Asia in 2014 by inaugurating a flagship in Tokyo, followed by the opening of five shops-in-shop in Korea.

The brand, which also operates a flagship in Milan’s Golden Triangle luxury shopping district, is produced by Italian manufacturer Gilmar. The latter has a 30 percent stake in the label. No. 21 is distributed by Milanese showroom Riccardo Grassi and is available in 600 multibrand stores in the world.

load comments
blog comments powered by Disqus