NEW YORK — Nary Manivong is taking a novel route to resurrecting his line.
Manivong, who was behind the now-shuttered Nahm line with Alexandria Hilfiger, is continuing on his own. This time, he is relying on Kickstarter, the world’s largest funding digital platform that supports up-and-coming creative talent, to support his next chapter. Kickstarter is mostly used by start-ups to get consumer-based funding, and Manivong’s goal is to raise $25,000 through a campaign to encourage people to help fund his new line. It includes a video using footage from his recent “Dressed” documentary.
“With technology and the media, there is a really cool number of opportunities,” Manivong said, praising Kickstarter. “You get to support people who are driven to do something.”
For Manivong, drive accounts for much of his tenacity. His is a rags-to-riches story — replete with gangs and homelessness in Columbus, Ohio and his rise to New York Fashion Week — that is well-documented in “Dressed,” which will be available to download on iTunes this month.
“For me, it was the right timing, and the confidence in myself to move on forward,” Manivong said. “At Nahm, we had great relationships with stores, and I’d like to continue that going forward.”
Manivong’s aesthetic is largely clean and feminine and for his return under his own name, he incorporated many details from his native Laos, from special trims to prints.
“Now, the girl I am designing for is a little bit more grown up, confident, there is a little bit more of a sexiness to her,” he said. “These are pieces that can be worn from day into night.”
The line, which is manufactured in New York, is positioned at an advanced contemporary price point, with dresses ranging from about $195 to $275 at wholesale, and tops and bottoms from about $95 to $115. For the time being, Manivong is focusing on those classifications but is likely to add outerwear in seasons to come.
He will show the collection to stores during fashion week, working with the Dana Dramov Showroom. He said he will present it to editors afterward. While Manivong didn’t disclose sales projections, he said, “With Nahm, we had about 25 stores, so the focus is to go off of the relationship I had with them, and give them first go of the collection. So far, I have sent out sketches, and a lot of responses were great, which is exciting.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)