By  on October 3, 2013

What sells? Many designers prefer to ignore the question, lest it prove anathema to their sacred creative process, yet it was the first thing Scott Studenberg and John Targon asked when launching their new collection, Baja East.

This story first appeared in the October 4, 2013 issue of WWD. Subscribe Today.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus