Called TheDouble-OFF, the capsule consists of seven unisex pieces including a jacket, a hoodie, a sweatshirt, a T-shirt, a pair of jeans, as well as a hat and a belt, featuring details in the e-tailer’s signature teal green color.
“I started from the ‘TheDoubleF’ visual DNA to create a collection with a special crafted identity that relates to the Off-White core image,” said Off-White creative director and chief executive officer Virgil Abloh.
“We believe in synergies, a critical element to differentiate ourselves in a highly competitive market. So, who better than Virgil Abloh could inaugurate our series of exclusive collaborations?” TheDoubleF ceo Francesco Galli said, referring to the series of exclusive collaborations with high-end designers and brands to be developed in coming months. “Off-White and TheDoubleF are two emerging brands with a disruptive DNA — the result is an explosive capsule collection.”
To promote the TheDouble-OFF capsule, TheDoubleF has tapped Milan-based photographer Piotr Niepsuj, who explored the theme of duality by working with two models and mirrors.
The capsule retails from 190 euros for the T-shirt to 1,400 euros for the jacket.
Launched last year, TheDoubleF is the digital arm of luxury retailer Folli Follie, which operates eight multibrand stores in Italy in locations including Mantua, Bologna, Verona, Brescia and Riccione.