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NEW YORK  Orla Kiely, a favorite of the Duchess of Cambridge’s, is moving into a new retail location at 372 Bleecker Street in Greenwich Village here on Thursday. She had been at 5 Mercer Street for the past five years.

The new 1,100-square-foot store will feature Kiely’s ready-to-wear, handbags and accessories collections. It will also carry the entire L’Orla collection, which is a collaboration between stylist Leith Clark and Kiely, and will be the exclusive retailer of Kiely’s sunglass line. The designer has four other store locations — two in London, one in Japan and one in South Korea. This is her only freestanding store in the U.S.

“I’ve always loved Bleecker Street. I’ve always loved Greenwich Village,” said Kiely, the Irish-born designer who is based in London. “It has that neighborhood spirit, and it has the same vibe as our other store in Covent Garden, which is really nice…It [Bleecker Street] feels like a creative, interesting, village-y neighborhood.”

She said the store is a U-shape, so you can go in one side, meander around, and come out the other side. It has two front doors.

Kiely said the shop features encaustic tiles which she designed especially for the store and are used in Victorian houses. They provide a nice patterned backdrop to the colorful offerings, which include rtw, accessories, jewelry, watches and handbags. “We put lots of rich colors on the walls,” she said.

Asked what distinguishes the Orla Kiely collection, she said, “We do our own thing. We’re very much print and color led. That’s what informs us. Our customers are creative people, architects and graphic designers, and people who like color.” Kiely’s collection is manufactured in various places, including Portugal. The designer has been in business 20 years, and wholesales in Europe, Australia and the U.S. Among its U.S. accounts are Anthropologie, Cloak and Dagger and AltHouse.

The rtw retails from $268 to $806, and the handbags retail from $228 to $528.

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