MILAN — Under new parent firm Mayhoola for Invesments, Pal Zileri is fleshing out its management with two new executives. The luxury men’s wear brand has appointed Paolo Roviera as its chief executive officer and Stefano Gaudioso as general merchandising manager.

This story first appeared in the June 20, 2014 issue of WWD. Subscribe Today.

Born in 1970, Roviera counts on 15 years’ expertise, of which 10 were spent in management roles at the Ermenegildo Zegna Group, in charge of Zegna Sport and then head of the EMEA region. It’s a homecoming of sorts for Roviera, who interned at Pal Zileri 15 years ago. Roviera’s first tasks will be to consolidate the Italian business and to further develop the company around the world, with a first focus on the U.S. and Russia. Gaudioso, 41, also hails from the Ermenegildo Zegna Group and, most recently, Corneliani.

The Quinto Vicentino, Italy-based company is expected to nominate additional managers over the next few months.

Mayhoola for Investments, an investment vehicle backed by a private investor group from Qatar, in February acquired a majority stake in Forall Confezioni SpA, which produces Pal Zileri and also holds licenses for Moschino and Cerruti 1881. It is understood Mayhoola is controlled by Qatar’s royal family. The fund bought the Valentino fashion house in July 2012 and is a minority shareholder in the Anya Hindmarch accessories brand.

Forall closed 2013 with sales of 140 million euros, or $184.8 million at current exchange. Italy accounted for about 25 percent of total revenues.

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