By  on February 10, 2015

LOS ANGELES — The brains behind Juicy Couture have launched e-commerce for their latest line, Pam & Gela, in a move they think will create the company’s largest door.

The one-year-old line of Pamela Skaist-Levy and Gela Nash-Taylor is sold at retailers such as Bloomingdale’s and Neiman Marcus, but the industry veterans’ move with the launch of the site is the first in a series of steps to grow the company into an omnichannel brand.

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