NEW YORK — After years of working as a consultant for Carolina Herrera Ltd., Patricia Herrera Lansing, one of the designer’s daughters, is taking on a full-time role as special projects director.
In this newly created position, Lansing will work on projects concerning the entertainment industry, communications and philanthropic initiatives. She will also join forces with the company’s namesake and Herrera’s design team to develop a red-carpet collection. At this stage, the collection will be launched exclusively through private appointments for stylists and their clients in the fourth quarter.
A former Vanity Fair fashion editor, Lansing joins Lee Gonzalez, the company’s Los Angeles-based entertainment industry public relations director, under the leadership of executive vice president of global marketing and communications Emilie Rubinfeld, to round out the team that will support a key pillar in the company’s global branding strategy.
Lansing’s appointment is another indication of how the company is evolving — just last month, François Kress joined Carolina Herrera Ltd. as chief executive officer.
Nearing her 34th anniversary, the designer also recruited her longtime friend Mario Testino for a branding project that aims to define a cohesive visual expression for both Carolina Herrera New York and CH Carolina Herrera across all product categories, from fashion to accessories and fragrance. There will be a global launch in September. Other areas of strategic investment, including retail and digital projects, are in development. The designer’s numerous collections for women, men and children, as well as fragrances, are currently sold in 105 countries at 15,000 points of distribution including over 125 CH Carolina Herrera stores and three Carolina Herrera New York boutiques.