LOS ANGELES — Patty Fox, coordinator of the annual Academy Awards fashion show and a former western regional fashion director at Saks Fifth Avenue, died of ovarian cancer on Sunday at the home of friends in Santa Monica, Calif., said her publicist, Harris Shepard. She was 62.
Fox began her fashion career in the Seventies as a model with the John Robert Powers agency in Los Angeles and soon become an instructor at the agency. In the late Seventies, she joined the staff of Saks Fifth Avenue in Beverly Hills and became western regional fashion director in the Eighties, overseeing 13 stores. During those years she was a regular fashion correspondent on Regis Philbin’s morning talk show “A.M. Los Angeles,” and also appeared on national television talk shows, giving trend reports and commentaries.
Tom Voltin, Saks Fifth Avenue senior vice president/regional director of stores, said: “Patty was one of the loveliest, smartest, and most talented people I’ve had the pleasure to work with in my career. Her contributions to Saks Fifth Avenue in Beverly Hills and throughout the West Coast during an important time of growth for our company still resonate to this day. She was a woman of great style and even greater substance.”
Fox left Saks to launch her own business as a fashion producer in the late Eighties and served as Los Angeles regional director of the trade organization Fashion Group International for almost a decade. She also produced celebrity fashion events, including the 25th anniversary celebration of Rodeo Drive in 1997.
Fred Hayman, founder of the Giorgio Boutique in Beverly Hills, was named the fashion coordinator for the Academy Awards in 1989, and two years later asked Fox to help him produce an annual Oscar runway show for the international press. The show previewed the types of gowns stars were expected to wear on Academy Awards night. Hayman stepped down in 2000 and Fox became fashion coordinator of show the next year.
“She took to the role instantly and was very conscientious with every relationship and detail,” Hayman said.
Fox was the author of two books, “Star Style: Hollywood Legends as Fashion Icons,” (1995, Angel City Press) and “Star Style at the Academy Awards” (2000, Angel City Press).
Fox was also fashion director of Divine Design for Project Angel Food, a designer clothing sale to benefit AIDS patients, from 1999 until 2005.
Most recently Fox also held the post of chief creative officer at MyShape.com, an on-line shopping site based in Glendale, Calif.
Fox graduated from El Camino College in Torrance and the Fashion Institute of Design and Merchandising in Los Angeles. In addition, Fox received a bachelor’s degree from UCLA.
She is survived by a brother, Robert Davis, niece Jessica Davis and nephew Neil Davis, as well as several aunts and cousins.
A memorial service will be held later this fall.