Paul Smith has opened his first Las Vegas store at the Crystals, the retail anchor of the $8.5 billion CityCenter megadevelopment opening today.

This story first appeared in the December 17, 2009 issue of WWD. Subscribe Today.

The 3,000-square-foot store, with its Mondrian-esque color block facade and original art and antiques, is the designer’s fifth shop in the U.S. and stocks the full range of men’s and women’s wear and accessories.

Smith said he’s particularly proud of the original works that are for sale, including black-and-white photographs by Willy Rizzo and an image — made with Rubik’s Cubes — of Keith Richards and Mick Jagger by the 40-year-old street artist Invader.

“I think the store stands out in Las Vegas because it’s all about the real, the special and the individual,” said Smith during an interview at his headquarters here. “Vegas is a city that is very themed, and I really wanted to do this store on my own terms.”

The store is laid out as a series of rooms, and Smith has mixed his branded merchandise with Sixties French and American furniture, vintage guitars and even a nod to the local atmosphere with casino-themed glasses and tin trays.

Smith admitted business in the U.S. has been tough this year, but added the company is “doing quite well.” Sales worldwide, he said, are up 9 percent year-on-year.

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