By  on September 22, 2017

MILAN — Paul Surridge’s task at Roberto Cavalli is not a new one — revitalizing a storied company that has gone through a number of changes: a new owner, the departure of the founding designer and the exit of the latest creative director. Surridge admits he has a pragmatic attitude derived from his men’s wear experience, and he describes himself as an “underdog,” fully aware that this is his opportunity to shine as the new creative director of the Florence-based brand, which also marks his first time approaching women’s wear.

Born in England and a graduate of London’s Central Saint Martins, Surridge was most recently creative consultant at Acne Studios, with responsibility for coordination of the men’s wear collections. Before that, he was creative director of Z Zegna from 2011 to 2014.

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