Mainstream suit giant Peerless Clothing International is expanding its proprietary contemporary label Tallia Orange with the launch of boys.
This story first appeared in the April 13, 2009 issue of WWD. Subscribe Today.
Come fall, the brand’s irreverent look — typified by bold patterns, bright colors and mix-and-match dressing — will be available in boys suits, sport coats, trousers, shirts and ties.
Suits will retail for $250; shirts for $72.
Designated for better department and specialty stores, the new line joins Peerless’ growing boys division, which counts Joseph Abboud and DKNY among its licensors.
The men’s product, which includes clothing, furnishings and belts and was launched last fall, is sold to Macy’s and specialty stores. Peerless continues to add classifications to this line, as well. A range of scarves, produced under license by Chelsey Imports, will hit stores next season.
Peerless, best known for its clothing licenses with major brands like Ralph Lauren and Calvin Klein, acquired the better Tallia label in 2006.