Perry Ellis International, Inc. has signed a licensing agreement with Manufacturas Kaltex, S.A. de C.V, S.A. de C.V. (Kaltex Home) for home textile products in Mexico under the Original Penguin brand.
The agreement includes coordinated sheets, pillowcases, comforters, duvets, bed skirts, decorative pillows, throws, shams, blankets quilts and window treatments, as well as bath products such as coordinated towels, shower curtains and bath rugs.
Targeted retailers will include major department and upscale stores, both online and brick-and-mortar in Mexico. The collections will launch in spring 2016.
“We are enthusiastic about working with Kaltex to leverage the strong brand equity of Original Penguin in Mexico and execute our strategic initiative to expand our global reach,” said Oscar Feldenkreis, president and chief operating officer of Perry Ellis International.
Moises Kalach Mizrahi, chief executive officer of Manufacturas Kaltex, said that partnering with Original Penguin will be “an excellent growth opportunity” for the company. He said he looks forward to selling “fun and innovative Original Penguin home goods” in Mexico.