Peter Millar will open a New York City flagship this fall, a two-level, 3,400-square-foot site at 536 Madison Avenue, between 54th and 55th Streets.
This story first appeared in the April 17, 2014 issue of WWD. Subscribe Today.
Last fall, the men’s wear brand, which is owned by Compagnie Financière Richemont SA, opened a temporary location at 36 East 57th Street in a space that formerly housed Montblanc, another Richemont brand.
Scott Mahoney, chairman and chief executive officer of Peter Millar, said the temporary store was “very successful, so there’s a clear appetite for Peter Millar product in New York.”
The unit will include offices and a showroom on the second level and 1,700 square feet of selling space on the street level. “It’s a good, active location,” Mahoney said, noting that other Richemont brands including IWC Schaffhausen, Officine Panerai and Alfred Dunhill operate stores across the street. Peter Millar is expected to open in mid- to late September.
“We’ve spent a lot of time looking for the right space,” he continued, adding that the size of the location will allow the brand to showcase its entire product line, from tailored clothing and golfwear to the elevated Pick Stitch collection.
Faith Hope Consolo, chairman of Douglas Elliman’s Retail Group, the retail leasing broker, said, “This label is a perfect fit for the Madison and Worth Avenues of the world. For its first New York store, we placed it in a highly visible, multilevel space for instant presence.”
Peter Millar also operates stores in Palm Beach, Fla., and Southampton, N.Y. A Zurich location is operated by a business partner and also serves as a showroom. Mahoney said the company is looking at a “couple of other locations” for 2015 and within 36 to 48 months hopes to add six to eight additional units.