MILAN — Philosophy di Lorenzo Serafini is expanding with a children’s wear line.
The brand, controlled by Italian fashion group Aeffe, will unveil its first collection for girls, aged 0-12, during the next edition of international trade show Pitti Bimbo, running in Florence June 21-23.
The collection will be produced and distributed under license by Apulia-based specialist Gimel, which also manufactures the kid’s wear collections of a range of fashion labels, including Elisabetta Franchi, Dondup and Tagliatore.
“After unveiling and consolidating my aesthetic for Philosophy, I thought it was time to express my vision in a wider way,” said the brand’s creative director Lorenzo Serafini, who succeeded Philosophy former creative director Natalie Ratabesi in October 2014. “I’m happy to start paving the path of this new creative journey with Gimel. I’m excited by the idea of giving my Philosophy girl a younger sister.”
“We are very proud of this new and prestigious collaboration with the Aeffe Group for Philosophy di Lorenzo Serafini,” said Gimel chief executive officer Alberto Dalena. “We will dedicate our know-how, focused on craftsmanship and competence, to the production and distribution of the kid’s wear line of such a young and fresh brand with an international appeal. The great mix of quality and design will give this new project a precise identity, which will reflect the aesthetic of the women’s line.”
Along with Philosophy di Lorenzo Serafini, Aeffe, which is listed on the Star segment of the Italian market, also controls Alberta Ferretti, Moschino, Pollini, and produces and distributes collections for Cédric Charlier and Jeremy Scott.