BERLIN — Bruno Pieters is stepping down as art director for Hugo Boss’ progressive Hugo collection to concentrate on his own label, Hugo Boss said. Boss added Pieters will act as a consultant for the Metzingen, Germany fashion house through May.
This story first appeared in the December 2, 2009 issue of WWD. Subscribe Today.
Pieters was not available for comment.
The Antwerp, Belgium-based designer took over the design leadership of the Hugo brand in 2007, and gave the Boss Group’s most unconventional men’s and women’s collection a sharp, new edge.
A new design team will be responsible for the fall 2010 collection, which will be presented to retailers in January.
“Bruno has given us a lot of important input and inspiration,” said Hugo Boss spokesman Philipp Wolff. “But there’s a lot of fresh talent in the [Hugo design] team who can now bring this fashion-forward brand into the future.”