By  on June 12, 2018

MILAN — Laudomia Pucci knows exactly what she wants Palazzo Pucci to be — and it’s not a museum. The 13th-century building in central Florence will be unveiled after a yearlong remodeling on June 12 during Pitti Uomo and billed as the Emilio Pucci Heritage Hub.

“There are 69 museums in Florence, there is no need for 70,” said the brand’s image director in an interview at Pucci’s headquarters here. “I toyed with the idea of a museum, but then I felt we should translate all the richness of the Palazzo and our history into something that will be attractive, drawing young people in,” said Pucci, the daughter of founder Emilio Pucci.

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