By  on November 11, 2012

MILAN — Despite the slowdown in consumption, especially inSouthern Europe and China in the second and third quarters of the year,Pitti Immagine Uomo organizers said they were fairly optimistic aboutthe fashion outlook.

At its seasonal press conference held hereFriday in advance of the 83rd edition of the men’s wear trade show,Pitti Immagine president Gaetano Marzotto said: “After the difficultiesregistered in July, August and September, in October we saw a greatrecovery in Japan, South Korea and Indonesia, which is one of the mostpromising countries for us.”

Marzotto also pointed to formerSoviet countries, Northern Europe, the Middle East and China as the mostappealing markets for fashion brands.

“If President BarackObama obtains Congressional support to avoid the fiscal cliff, I’mconfident that U.S. consumers will once again become important consumersof fashion and luxury goods,” he added.

RELATED STORY: Kenzo, Kitsuné to Be Pitti Guest Designers >>

Marzotto said Italianfashion and textile consortium SMI Sistema Moda Italia is planning tocreate an association to help small- and medium-sized Italian fashioncompanies to properly distribute their collections in the internationalmarkets.

According to research by SMI, in the first seven monthsof 2012, Italian exports of fashion and textile products registered a0.8 percent increase to 16.1 million euros, or $20.4 million at currentexchange, compared with the same period in 2011. The growth has beenslowed down by the 4 percent decrease in exports to European countries,while exports toward non-European countries grew 7.2 percent. Italianexports to China and Japan jumped 23.3 and 17.8 percent, respectively,and Italian companies’ shipments to the U.S. climbed 18.9 percent.Russia registered an 11.6 increase in exports.

The next editionof Pitti Uomo, which will be held Jan. 8 to 11 at the Fortezza da Bassoin Florence, will showcase the fall 2013 collections of more than 1,020international brands. The show will pay homage to books, featuring atheme called “Bookswearama.”

“A new project, called ‘I Play,’will collect brands focused on technology, design and functionality, allfeaturing a strong fashion identity,” said Pitti Immagine vicepresident Agostino Poletto, referring to labels such as Camper, Ecoalf,Fred Perry, Herschel, Museum, Nabholz, Nixon, The North Face andVictorinox.

Underscoring the focus on sportswear, the PittiDiscovery Foundation will support the European debut of Japanese brandWhite Mountaineering, which, according to Pitti Immagine communicationdirector Lapo Cianchi, will present its next spring collection in Paris.

New entries at the trade show include Italian outerwear companyAllegri; the Adidas SLVR label designed by Dirk Schonberger; theItalian debut of American designer Billy Reid; the new contemporarycollection from Hardy Amies; Begg of Scotland’s new project, and thelaunch of a collection designed by Gabriele Pasini, which will beproduced and distributed by Italian company Lardini.

Inaddition, Dutch denim brand G-Star will present its new collectiondesigned by Marc Newson, and will also unveil a book published byTaschen, featuring a retrospective of Newson’s works.

TheFortezza da Basso will host a mock demonstration spearheaded by Italianluxury label Caruso to support made in Italy men’s wear. Six mannequinswill be displayed throughout the fairgrounds holding a placard thatreads: “In men’s wear, do as Italians do.”

Pitti Immagine hasrenewed its partnership with e-tailer Yoox Group, presenting anexhibition curated by Italian journalist Angelo Flaccavento whocollected 10 must-haves for a man’s wardrobe. The pieces will beavailable for purchase on Yoox’s thecorner.com.

Taking place inconjunction with Pitti Uomo, Pitti W will showcase the women’s fall 2013collections of about 70 international labels, along with a selection ofDanish brands, including Aase Hopstock, Anne Sofie Madsen, Anne West,Camilla Skovgaard, Freya Dalsjö and Louise Sigvardt. Maison Kitsuné willbe the guest designer at the women’s wear fair, presenting itscollections on Jan. 9 and 10 at the historic Palazzo Capponi.

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