LONDON — PPR, parent of brands including Gucci, Yves Saint Laurent and Puma, is ramping up its commitment to environmentally friendly business practices with a new set of sourcing and manufacturing targets for its luxury, sport and lifestyle brands, and the purchase of a 5 percent stake in Wildlife Works Carbon LLC.


“Over the next five years, our goal is to implement actions that will measurably reduce our negative impacts, which will ultimately deliver innovative, sustainable products while retaining the quality and craftsmanship synonymous with luxury and the desirability of sport and lifestyle,” Jochen Zeitz, PPR’s chief sustainability officer, said in a statement today.


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“Investing in Wildlife Works Carbon rounds out our five-year plan, linking our long-term strategy of a more sustainable business model to an investment that results in net-positive social and environmental impacts. The acquisition is a win-win-win for us as an investor, for the local community and for the land that is being conserved,” he added.


Wildlife Works is a carbon offsetting company that also supports local communities and protects endangered wildlife.


“The next five years are pivotal, and we now have a clear view of what we want to achieve, and the actionable targets we need to take to get us there,” said François-Henri Pinault, PPR chairman and chief executive. “We are confident that this type of innovative, sustainability-driven approach will ultimately generate new business revenues from sustainable products and services and create new business models for us as a group.”


Over the next five years, PPR – which already compiles a group environmental profit and loss account through its sustainability department PPR Home – will seek to reduce and manage the impacts associated with the production of the products of all PPR’s luxury, sport and lifestyle brands.


Key areas of focus will be the reduction of carbon dioxide emissions, waste and water; sourcing of raw materials; hazardous chemicals and materials; paper and packaging, and the supply chain.


The statement said that PPR would keep a close eye on suppliers and ensure they adhere to best practice, wipe out all use of PVC by 2016 at the latest and ensure that all hazardous chemicals are phased out from production by 2020.


By 2016, gold, diamonds and precious skins will also be subject to tighter sourcing and production controls.


All the gold and diamonds in PPR’s products will be sourced from verified operations that do not have a harmful impact on local communities, wildlife or the ecosystems that support them.


Leather from the domestic livestock used for PPR’s products will be from responsible and verified sources that do not convert sensitive ecosystems into grazing or agricultural lands.


Meanwhile, precious skins and furs will come from verified captive breeding operations or from wild, sustainably managed populations. Suppliers will be required to employ accepted animal welfare practices and humane treatment in sourcing.


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