By  on November 29, 2018

MONACO — There were holograms of skippers from Sardinia, videos of the stunning new technological sailing boats, and a model of the new Luna Rossa AC75 — but all eyes were on the new Prada Cup designed by Marc Newson that was unveiled on Thursday at the Yacht Club de Monaco by Prada Group chief executive officer and chairman of Luna Rossa Challenge Patrizio Bertelli and his son Lorenzo, head of digital communication.

The  silver trophy handcrafted by Florentine silversmiths was housed in a luxurious leather trunk designed and handcrafted by Prada. The trunk, inspired by the first luxury steamer trunks produced by the brand, was made and assembled by hand.

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