Prada Epicenter New York

Prada has teamed with photographer Willy Vanderperre who shot “Day Trip,” a series of images featuring model Kiki Willems wearing pieces from the brand’s resort collection.

The photos are in both color and black and white and portray Willems in different moments of an imaginary day — for example, in one image she is seen taking a solitary stroll, and in another exploring an abandoned building.

The minimal aesthetic of the backgrounds contrasts with the accentuated femininity of the clothes, revealing girly ribbons, as well as prints of daisies and polka dots.


Los Angeles' Prada Epicenter

Los Angeles’ Prada Epicenter  Courtesy Photo


The “Day Trip” images are available in exclusively at, on the company’s social media, as well as at selected Prada stores. These include the boutiques on New York’s Madison Avenue, Milan’s via Monte Napoleone, London’s Bond Street and Paris’ Avenue Montaigne, as well as at the label’s Epicenter stores-cum-exhibition spaces in New York’s Broadway, Los Angeles’ Beverly Hills area and at Aoyama in Tokyo.

This project differs from Prada’s resort ad campaign, fronted by Jessica Chastain, but also photographed by Vanderperre.

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