By  on May 16, 2019

MILAN — Prada Group’s digital transformation, launched in 2017, continues through a strengthened collaboration with Adobe. The agreement will allow the deployment of advanced customer experience management solutions on a global scale, it was revealed at the Adobe Summit EMEA on Thursday.

With Adobe Analytics Cloud and Adobe Marketing Cloud — part of Adobe Experience Cloud — the Italian luxury group will be able to analyze the interactions between brands and consumers across all of its online properties, including social networks and its global retail network, which comprises 634 stores.

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