“There is only resistance to high price when the prices on a relative basis seem out of line,” said Gold of Bergdorf’s. “With the weakness of the dollar, it has made it incumbent upon us when in market to be very judicious about what we’re buying. We ask ourselves, ‘If we will buy a $1,500 dress, how will it stack up to other $1,500 dresses, or how will a $5,000 dress stack up to other $5,000 dresses?’ The product gets scrutinized to a much greater degree when prices in general are rising.”
This story first appeared in the April 29, 2008 issue of WWD. Subscribe Today.
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