LONDON — Pringle of Scotland has expanded and retooled its design team, naming Fran Stringer to the new post of women’s wear design director, WWD has learned.
Stringer is currently working alongside Massimo Nicosia, whose new title is men’s wear design director. Nicosia was formerly head of design at Pringle and responsible for both the men’s and women’s collections.
Under the new structure, the two will share creative control of the brand. Pringle will make an official announcement later this month.
The company said Stringer’s appointment will allow the brand to dedicate greater resources to the development of brand collections.
“We are delighted to be able to expand our design team to allow both Massimo and Fran more time to dedicate to the development of the men’s and women’s seasonal collections, as well as working together on brand projects and image,” said Jean Fang, chief executive officer of Pringle. “With the importance now placed on pre-collections, combined with the expansion of our men’s wear business, we felt the time was right to dedicate more resources to the design team.”
Nicosia called Stringer’s appointment “a very welcome addition to the Pringle team. This change has given me the luxury of more time to dedicate to the men’s wear collections and realize the brand’s full potential in this area.”
In an interview at the Pringle design studio in west London, Nicosia said he had the luxury of attending Pitti Uomo in Florence last month and meeting U.S. buyers. “The men’s fall collection was also the first time I was able to dedicate myself entirely to the men’s show,” he added.
Stringer’s first runway collection for the brand will debut Feb. 22 at the Serpentine Gallery during London Fashion Week. “I have always been drawn to brands with a rich heritage and sense of history. It is an honor to play a part in the brand’s journey,” she said.
Stringer, who began working with Pringle last summer, studied fashion design before joining the team at Aquascutum. She later joined Mulberry, where she remained for seven years, working with the firm’s former creative director Emma Hill and heading up the women’s wear division.
During the interview, Stringer said her vision for the women’s collection is to remain faithful to Pringle’s brand codes and to create knitwear and cozy wovens that women want to wear every day.
Among the inspirations for the pre-fall collection were street style basics, including oversize sweaters, such as one with an abstract, broken argyle design at the front; a gray plaid blanket coat, and an oversize hand-woven poncho. Standouts included a long, skinny cashmere and silk knit dress with a laid-back, sporty feel.