By  on April 19, 2011

Sixty-five years after Priscilla Kidder first ventured into the bridal business, her namesake company, Priscilla of Boston, is dressing up its image with a little designer glitz and a new Greenwich, Conn., boutique in the fall.

This story first appeared in the April 19, 2011 issue of WWD. Subscribe Today.

To continue reading this article...