By  on July 12, 2012

It’s been 10 years since Lazaro Hernandez and Jack McCollough became living legends to every fashion student on the planet when their entire senior collection for Parsons School of Design was picked up by Barneys New York. The Proenza Schouler designers are crossing the decade threshold in tandem with another major milestone: On Friday, they will open their first store, a 2,000-square-foot space at 822 Madison Avenue in Manhattan. It’s a game changer in terms of their business, not only because it signals a retail strategy, but because the address is an impressive statement unto itself. “[Opening a store] is definitely a grown-up move and being on Madison is that much more grown-up,” said Hernandez during a walk-through of the store Wednesday. “All these classic designers are up here — the Chanels, Celine, Jil Sander, with Dolce & Gabbana and Cartier across the street. It just seems kind of big-league.”

This story first appeared in the July 12, 2012 issue of WWD. Subscribe Today.

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