Public School is ready to move to the next level.
The streetwear-inspired label founded by Dao-Yi Chow and Maxwell Osborne in 2008 has named Anthony Landereau president.
Landereau, the former vice president of global sales for women’s accessories at Marc Jacobs International, will be charged with expanding the reach of the Public School brand both in the U.S. and internationally. He worked for Marc Jacobs for eight years and before that was with Saks Fifth Avenue, Kenzo and Polo Ralph Lauren.
“This is our first and only president,” said Chow, taking a break from preparing the brand’s fall men’s collection in New York City, which will be shown at 11 a.m. today.
“At this point in our business and with the trajectory of the brand, we thought the time was right to grow the business,” he said. Landereau will provide the “necessary glue” between all of the founders’ projects, he added, and will concentrate on creating “a long-term vision to help grow Public School.”
This will free up Chow and Osborne to focus on the creative end of their business.
Last April, the partners were named the creative directors of DKNY’s women’s line and have a schedule filled with collaborations and special projects, including an Air Jordan shoe that was released in December.
“There’s a lot going on,” Osborne said. “We’re spending a lot of time at DKNY and we need someone to take us in a new direction and make it a real business so we can be here forever. We know our strengths and weaknesses.”
The New York City natives took a break from creating their signature collection from 2010 through 2012 and then relaunched it in the fall of that year.
The label currently has annual sales of between $4 million and $5 million, according to Landereau, and sales are growing at the rate of 30 percent a year, he said. Women’s wear, which launched in the fall of 2014, is now larger than men’s and the potential for further expansion is palpable, he said. “Women’s is growing very fast,” he said.
“I’m super excited to join the team,” he said. “The line is distributed in all the majors and they’ve really cultivated a business here with amazing accounts.”
But the business is nearly all domestic, he said, and he believes there is significant potential outside the U.S. “Europe is a blank page,” he said.
He also expects to grow the company’s e-commerce business by upgrading the Web site and adding more content.
Landereau said that, going forward, he expects to add a controller to manage the “financial aspects of the business — that’s the next step.”
And do Chow and Osborne have anything else up their sleeves? “We’re focusing on getting through fashion week alive and getting the collection to the stores on time,” Osborne said.