PARIS – Rabih Kayrouz is going holistic.
Following an intimate ready-to-wear show staged last March in his minimalist-chic studio, the Paris-based designer has now decided to open up his working space further and set up his first French store there.
Stretching over 2,150 square feet and set around a spacious courtyard, the loft-like space at 38, Boulevard Raspail, which used to be a theater in the early Fifties, borders directly on Kayrouz’s showroom and atelier, where a fleet of seamstresses can be observed sewing together his couture collections.
“We believe that a store has to be full of life and capable to metamorphose itself depending on the day, the event, the client,” the designer told WWD on Monday, adding that the new arrangement would offer clients the opportunity “to experiment and understand the couture process and the French know-how.”
Maison Rabih Kayrouz, best known for its architectural silhouettes and subtle cultural references, has another flagship in Beirut, which opened in 2010, along with 60 wholesale points around the world including Le Bon Marché, Barneys and Boon the Shop.