By  on January 3, 2018

As Ralph Lauren Corp. prepares to celebrate its 50th anniversary this year, the company continues to make progress on its turnaround plan.

Under chief executive officer Patrice Louvet, who joined from Procter & Gamble in July, China remains a top priority. The company looks to build its Chinese business, which represents the most significant geographic growth opportunity for the brand. Other major initiatives this year include further developing its new e-commerce platform; evolving the product; increasing the marketing spend significantly to tell the brand’s story and appeal to a new generation of consumers, and growing its international presence.

To continue reading this article...

load comments
blog comments powered by Disqus