By  on November 13, 2017

Ralph Lauren is adding a new twist to the customization experience.

Lauren entered the customization game in 2000 when it offered personalized Polo shirts online, where customers could choose the color of their pony and put their names on the back of the shirt. It followed with monogramming; customizable Oxford shirts, polo shirts and blazers, and personalized Polo shirts at the U.S. Open — all a highly successful line of business for Lauren. Now for holiday, it’s offering create-your-own crewneck sweaters.

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