Rebecca Minkoff has a sweet idea for Valentine’s Day.
The designer has teamed with Maggie Louise Confections, an Austin, Tex.-based chocolatier, for a chocolate collection. The Valentine’s Day chocolates will be available Feb. 1 online at rebeccaminkoff.com and maggielouiseconfections.com, as well as Minkoff’s three retail locations in New York, Los Angeles and San Francisco, as well as Maggie Louise Confection’s flagship in Austin.
Minkoff’s chocolate sampling will be sold until Feb. 14. There are three different offerings, ranging from $10 for a three-piece box to $29 for a nine-piece box. Chocolates include dark chocolate letters, dark chocolate lips filled with cream caramel and sea salt, and a milk chocolate jewel filled with vanilla marshmallow and spiced graham cracker.
Both Minkoff and Maggie Callahan, founder and creative director of Maggie Louise Confections, have joined forces with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother. Twenty percent of every box of chocolates sold through Valentine’s Day will support the cause.
Minkoff, who noted that chocolate is her favorite food, said she was happy “to help support another female entrepreneur and give back to others during this season of love.”
Callahan added, “I’ve always admired Rebecca’s unique style and her remarkable business accomplishments. It’s been a wonderful experience collaborating to create a beautiful and delicious chocolate collection. The cherry on top: Our work is supporting such a meaningful cause.”
Minkoff’s not the first designer to lend her name to a chocolate line, but hopefully she’ll have more success. Who can forget Bill Blass’ ill-fated deal for a chocolate line with Godiva in the early 1980s?