The American designer, who was in Milan on Tuesday to meet the students of Condé Nast’s Social Academy influencing market program, said she is inaugurating her first flagship in Milan next year.
The boutique will follow the opening of a shop in Venice last September, the North American label’s first unit to debut in the European market.
“We have been selling our products in Europe since a few years, but now we are getting really serous about this,” said the designer, who last year teamed with TODO, the Italian company manufacturing and distributing Rebecca Minkoff collections across the European countries.
TODO is a join venture between Venice-based manufacturing firm Doro Group and Tomorrow London Ltd., the international sales platform operating four outstanding showrooms in London, Milan, Paris and New York.
“I think that now we have to think about the global customer, but we can say that European shoppers tend to take more risks with materials then the Americas,” Minkoff said. “I really hope European customers will appreciate our products’ great quality, style and design and also the fact that you can buy the bag and still be able to buy your dinner.”
According to TODO, Rebecca Minkoff’s European division generated revenues of 10 million euros in 2017 and it expects to quadruple its business in five years.
Along with the unit in Milan, the brand, which already operates four stores in the U.S., one in the Middle East and one in Malaysia, along with the aforementioned location in Venice, also plans to open a boutique in Paris.
Last October, Rebecca Minkoff signed an eyewear licensing agreement with Safilo Group to design, manufacture and distribute a collection of sunglasses, which will launch in late 2018, and an optical collection that will be available in January 2019. This is the third licensing agreement for the brand, which also works with Movado on a line of watches and Incipio on a collection of mobile accessories.