MILAN — Fashion and interiors designer and artist Rebecca Moses is back in Milan with a project with Alcantara, which has opened its first pop-up store a few steps away from Via Montenapoleone. The 3,240-square-foot boutique is peppered with Moses’ original illustrations on Alcantara, as well as the designer’s quirky designs on smartphone and tablet cases, and her fashion pieces, all made with the trademarked material.
It is obvious Moses had fun with the collection. “What could be more fun than creating a shop? Just give me a shop and I go crazy,” said the vivacious designer, remarking on how she wanted the collection and the store to be “happy, joyful and artistic.”
To be sure, the venue brims with Moses’ colorful ideas, as bags, for example, show her imaginative characters, such as “Madame Bismarck” and her asparagus, or “The Sexy Carrot Girl,” which fit in with the current theme of Milan’s Expo fair on food and nutrition. Moses said she enjoyed letting her “creative energy” roam free at the venue, remarking on the Alcantara company’s “new approach to retail,” which, she lamented, “has [otherwise] generally become very formulaic. You need to do some risk-taking to break it up a little.” Everything is painted by hand. “Halston was one of the first to use Alcantara,” recalled Moses. “It dyes incredibly and I love color, I was curious to see how it was to paint on and cut it.”
“We wanted a cool location and she is the coolest,” said Andrea Boragno, chief executive officer of Alcantara SpA. Boragno touted “a different location, interpreted by a versatile, eclectic and contemporary designer — just as is our material. Her creations emphasize the lightness of the material, the chromatic variety and, in particular, the possibility to play with prints and laser cuts.”
In addition, the store, which will close at the end of September, carries pieces designed exclusively for Alcantara by Paula Cademartori, N21, SuperDuper Hats, Giannico, MSGM, Studio Pretzel, Cecilia Bringheli and CO|TE.
A native of North Bergen, N.J., Moses launched her namesake line fresh out of the Fashion Institute of Technology in 1981, then shuttered it in 1991, and moved to Italy to succeed Gianni Versace as the designer of Genny. Known for her use of cashmere and luxurious fabrics, she relaunched her line in Italy in 1996, but closed it in 2004. Since then, Moses has worked with a slew of brands, including a stint as the creative director of Saks Fifth Avenue’s “Wild About Cashmere” promotion in 2005; Italian label Bilancion,; and her own Rebecca Moses Heart Soul Style brand.