Rebecca Taylor is suiting up for spring.
The company will introduce Tailored Rebecca Taylor, a new collection of elevated suiting and separates on Tuesday. The collection will be sold at 11 Nordstrom doors, Rebecca Taylor’s six freestanding stores and online, along with some specialty boutiques in the U.S. and internationally.
“The idea for Tailored arose from spending time in stores talking to our store associates and customers about their needs,” said Janice Sullivan, brand president at Rebecca Taylor.
She said she found that people are looking for viable options to wear to work. “No one’s taking on suiting as a category,” Sullivan said. She said Rebecca Taylor has always offered blazers and tweed jackets, but they’ve often been overlooked. She said even women in creative professions often need suiting when they’re giving a presentation, as well as women in more conservative professions.
“With stores showcasing products that embrace the current trends of statement prints, embellishment and shine, it has become increasingly difficult for women to find options that touch on the feminine trends yet still feel appropriate for the work space. It’s either over-the-top feminine or extremely structured and masculine,” she said. “Tailored Rebecca Taylor applies the feminine touches signature to the brand DNA, to soften the masculinity of the suiting category in a way that enhances women without overpowering them. We want her to feel empowered without compromising on the feminine style,” she said.
The collection retails between $250 and $550. Key looks include a navy linen double-breasted jacket ($475) and matching linen crop pants ($295); a white jacket with bow applicate on the jacket sleeve wrist ($495), matching crop pants ($295) and charmeuse tank ($195); a linen A-line lightweight dress finished with square neckline, fitted waist and tie details on each sleeve ($450), and a textured tweed ruffled dress ($395).
Tailored Rebecca Taylor will offer 15 to 20 pieces per drop (three drops in spring, two drops in summer, three drops in fall and two drops in holiday). It will also have a core collection with 15 to 20 pieces per year.
Sullivan anticipates the Tailored Rebecca Taylor could generate around $3 million in wholesale volume in the first year. “I think Tailored will be just as strong as La Vie, the polished casual collection,” said Sullivan, noting that La Vie does around $10 million in volume. Overall, Rebecca Taylor’s total wholesale volume is approaching $70 million to $80 million, she said.
In addition, Taylor said it will be introducing complimentary tailoring for its new spring collection in all their freestanding boutiques across the U.S.
To coincide with the launch of Tailored Rebecca Taylor, the company will launch a weeklong pop-up shop for Tailored on March 18 at its Meatpacking store at 34 Gansevoort Street in New York. The company will be partnering with The Wing for the launch event. On opening night, Taylor and The Wing will feature She Should Run’s founder and chief executive officer Erin Loos Cutraro on a panel alongside other industry leaders, influences and celebrities. The panel will cover the evolution of femininity in the workplace.
Among the events scheduled during the pop-up, that runs through March 23, are an empowerment workout series with CorePower Yoga every morning, and a series called The PowerTalk, where prominent ceo’s will speak to a group of women on different topics. Some of the speakers include Carly Zakan and Danielle Weisberg, founders of The Skimm and Jean Chatsky, “The Today Show” correspondent who will discuss five secrets to financial success. Another event will be a styling session with Stacy London followed by Katie June Hughes who will host a master makeup class and Drybar providing blow outs.
There will also be a Bumble Bizz networking event, a Women in Negotiation workshop and a Wellness workshop event.
“We wanted to focus on women at work and tap into the dialogue going on right now — which is women’s empowerment — and support those conversations,” Sullivan said.