Rebecca Taylor has tapped Emily Craig as the company’s new creative director.
British-born Craig has been the company’s vice president of design for five years. She will oversee all design and creative aspects of the business.
Prior to joining Rebecca Taylor, Craig was senior design director at Michael Kors and before that spent seven years at Donna Karan as design director at DKNY. Earlier she was a designer at Et Vous in Paris after graduating from Kingston University in London.
“I am looking forward to building on Rebecca’s legacy and brand heritage while moving the business forward in new and exciting ways,” Craig said. “Rebecca has been one of the greatest creative mentors I’ve ever had in my career, and I’ve learned so much from her. I will forever be grateful to have had the opportunity to work for her.”
The beginnings of the spring 2020 collection were developed in collaboration with Taylor, and they worked on print and color direction in Paris together. The design of the final collection was led by Craig, and will serve as her debut line.
In an exclusive interview, Craig was asked if she plans to do anything differently. “As a brand, we have a very strong DNA already and quite defined codes. My vision is to really build on these, respect them and bring my personality and experience into it. I think Rebecca Taylor the brand will always be about femininity and beautiful prints and embroidery. One code I really want to build on is one we call ‘alchemy,’ which is that mix of modernity and femininity. For such a long time, it hasn’t been cool to be feminine, and I think that’s a message I want to convey that it is cool to be feminine.”
Discussing how her background prepared her for this role, she said, “Working for Donna, she was such an advocate for women, their strength and power. Rebecca is always about women, always putting the customer first and the customers’ needs first. We just want to make women feel beautiful, strong and empowered. That’s something Rebecca has always instilled in me and the company.”
According to Craig, her inspiration for spring was an exhibition she saw last Easter at the Serpentine in London by Swiss artist Emma Kunz. “I loved her use of color and the juxtaposition of color in her work,” she said. Kunz was an artist and a healer in the late Thirties and Forties.
Craig said the company has no immediate plans to return to the runway. “We’ve been able to focus so much more on our product and delivering a great, consistent product without doing a runway show. We’re shooting our spring look book next week,” she said. Craig will head creative aspects for Rebecca Taylor, La Vie Rebecca Taylor and Tailored Rebecca Taylor.
Janice Sullivan, brand president of Rebecca Taylor, said, “Emily has worked closely with Rebecca, and I believe she has great respect for the DNA and codes of the brand. I look forward to the continued growth of the company under her creative leadership. Emily will oversee all creative aspects of the brand and she will work closely with her talented creative team.”
As reported last month, Taylor and the company she founded mutually decided to part ways. Taylor, 49, had been living abroad for the past year with her family, working remotely from Paris and consulting with her team on design and creative aspects of the brand.
In the past year, Rebecca Taylor has launched both Tailored Rebecca Taylor, an elevated suiting collection, and Rebecca Taylor Rntd, a rental service for the brand.
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