By  on September 18, 2015

MILAN — The relaunch of Red Valentino is starting with the brand’s new Web site, which has been redesigned to match the new image that creative director Maria Grazia Chiuri and Pierpaolo Piccioli are shaping for the label.

“Rethinking a brand is not something easy to do,” Chiuri admitted. “For us, the redesign of the Web site is the first major step in the redefinition of the label, since the site is one of the strongest tools to communicate the brand.”

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