By  on April 11, 2013

PALM BEACH, Fla. — Lilly Pulitzer Rousseau would have been tickled pink and green from the outpouring of color at her memorial service that took place Thursday at the Episcopal Church of Bethesda-by-the-Sea in Palm Beach, Fla. Rather than classic black, mourners paid homage to the fashion designer known for her sunny disposition by wearing her namesake brand in all its incarnations.

This story first appeared in the April 12, 2013 issue of WWD. Subscribe Today.

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