BERLIN — Ludwig Heissmeyer has been named creative director of Rena Lange, effective Thursday. He succeeds Annick Gorman, who joined the Munich fashion house in January 2013. Gorman could not be reached for comment.

This story first appeared in the May 14, 2014 issue of WWD. Subscribe Today.

Heissmeyer was most recently design director at Carolina Herrera in New York and spent 10 years with the house. A graduate of the Fashion Institute of Technology, the 37-year-old German designer also had a stint at Michael Kors.

In his new position, Heissmeyer will be based full-time in Munich, where he will assume creative direction and responsibility for the development of the complete Rena Lange collection as well as overseeing the design team. He will report directly to managing partner Claudia Rudigier, who, together with her husband Siegmund, owns Rena Lange.

“It’s a great step,” Siegmund Rudigier told WWD.

“Ludwig has spent the last 17 years in New York, but has German roots, and so [he] knows the European, German and international markets. It’s important we get more modern and contemporary without losing the quality of our heritage,” he added. “And with his background, it’s a perfect fit.”

Heissmeyer said, “The rich history and extensive archive offer an incredible foundation to build upon, and I look forward to working with the team to explore fresh inspiration as we evolve the collection together.” His initial input will be seen in the pre-fall 2015 Rena Lange collection.

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