By  on October 9, 2017

PARIS — Rimowa is celebrating the 80th anniversary of its signature aluminum suitcase with a campaign featuring the luggage of personalities ranging from Karl Lagerfeld to Martha Stewart, in the first visible sign of its new strategy since being taken over by LVMH Moët Hennessy Louis Vuitton.

The campaign, set to launch across social media platforms today, was devised at the initiative of Alexandre Arnault — the son of LVMH chairman and chief executive officer Bernard Arnault — who joined the German luggage-maker as joint ceo earlier this year.

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