PARIS — Rimowa is celebrating the 80th anniversary of its signature aluminum suitcase with a campaign featuring the luggage of personalities ranging from Karl Lagerfeld to Martha Stewart, in the first visible sign of its new strategy since being taken over by LVMH Moët Hennessy Louis Vuitton.
The campaign, set to launch across social media platforms today, was devised at the initiative of Alexandre Arnault — the son of LVMH chairman and chief executive officer Bernard Arnault — who joined the German luggage-maker as joint ceo earlier this year.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion