By  on December 13, 2017

LOS ANGELES — Alexandre Arnault is aiming to recharge and perhaps redefine what it means to operate a luxury brand at retail these days.

Arnault, whose father is LVMH Moët Hennessy Louis Vuitton chairman and chief executive Bernard Arnault, rose to cochief executive of Rimowa last year after it was announced the upscale German luggage maker had sold a majority stake to the French conglomerate. The deal made Rimowa the first German maison to enter the LVMH portfolio and ushered in a new direction of sorts with Arnault now helming the business — which counts 150 stores, 13 of which are in the U.S. — and evolving a brand founded in 1898 for the digital age.

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