Skis as fashion accessories? That’s the concept behind Bomber Ski, under the ownership of real estate executive and ski lover Robert Siegel.
“The whole reason we bought Bomber was we saw a missing niche for a luxury ski company,” Siegel told WWD. “No one has ever thought through the potential of skis as a fashion brand. They’re thought of as a commodity. Why not make a ski as best as it can be made and also make it beautiful and fashionable?”
Siegel, the chief executive of Metropole Realty Advisors Inc. who’s been skiing since he was two, has a majority stake in Bomber along with his Metropole partner K.T. Stallings Bren. Travis Cloud, a former U.S. Ski Team member, is also a partner.
Bomber just signed on five-time World Cup champion Marc Girardelli as its “world brand ambassador” and has agreements with Keith Haring and the Jean-Michel Basquiat Foundation to put artwork on the skis. Bomber pop-up shops have been opening in the metro area for the ski season, including “a long-term pop up” still standing at 538 Madison Avenue between 54th and 55th Streets, and one in conjunction with Bogner skiwear in the Americana Manhasset shopping center on Long Island. Bomber has customized skis for NBC Sports, Cipriani, Ketel One Vodka, Hundred Acre wines and The St. Regis; supplies the U.S., German and Canadian ski teams, and can be bought at Paragon, online and ski resorts, as well as the pop ups.
Five-thousand skis are handcrafted in a factory outside Milan each year. To complete the look, Bomber offers color coordinated bindings, sidewalls and poles that match the skis or your ski outfit. Aside from Basquiat and Haring artwork, there’s “stars and stripes” and “stealth” black designs, among others.
It’s only a matter of time before Bomber skis turn up in the showrooms of fashion firms since Siegel’s real estate broker-adviser business links luxury brands and retailers with upscale properties, and he’s considering developing Bomber Ski apparel. “A set of skis can become an expression of your soul — a way to express who you are through the look of the ski,” Siegel said.