DUBAI — Roland Mouret plans to open his third stand-alone boutique worldwide in Dubai, following London and New York. The flagship will open in The Dubai Mall’s new extension, which is set to be completed in 2017, the designer told WWD exclusively.
“You can’t be a designer and not concentrate on Dubai as one of the key platforms. It’s not just a door, but an entrance into the market,” Mouret said.
The space, designed by architect Rossa Prendergast, will house ready-to-wear, handbags, footwear and eyewear.
The designer is not waiting until the extension is complete to start retailing in the region. Mouret will launch a pop-up shop in the mall later this month, making his Signature collection available in Dubai for the first time.
Mouret will be opening stores in the Middle East in partnership with Symphony Style, part of Alabbar Enterprises. “At the moment our strategy is to grow by building more stand-alone boutiques. The U.S. and Middle East are really our main focus points,” he said.
He visited the Emirate earlier this year and observed that women in the region, while “extremely feminine,” are very global.
“It’s such a real market. They have completely absorbed the European attitude of clothing, the covenants of style. The Middle East is moving forward in the Western world and the Western world is moving forward in the Middle East. It’s so fantastic when fashion walks in the same direction,” he said.
Mouret added that there is a love of “bold colors, sensuality and the universal female silhouette” in the Middle East, but he expects to evolve with his customer.
“I’m expecting to come back and learn and understand so that I can bring those ideas into my collections. The way I’m creative is by delivering a service. What makes me feel whole is when my outfit arrives in the wardrobe of the woman,” he said.