Lara Stone has been tapped as the new model for luxury lingerie and swimwear brand Eres. Stone, who is appearing in several spring-summer 2009 ad campaigns including Givenchy, Hugo Boss and Jean Paul Gaultier, is under a one-year contract with Chanel-owned Eres, and will be featured in the fall-winter 2009 campaign for lingerie in the August edition of fashion magazines in France, Italy, Spain and the U.S. Photographed by Ian Welters, who has done a number of celebrity covers for Elle magazine, Stone will also be featured in Eres’ lingerie and swimwear campaigns for 2010. Valerie Delafosse, creative director of Eres, said the inspiration for the fall-winter campaign was “German Expressionism with a lot of dark colors like faux noir. It’s very Garbo and Dietrich-looking, with a feeling of, ‘Is it a man or a woman?’”

This story first appeared in the June 8, 2009 issue of WWD. Subscribe Today.

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